With welcoming back returning and new members to the J. Blue Agency cohort, this semester has been a seamless transition of leadership and exciting updates.
Please join us in congratulating the newly appointed fall 2024 General Manager, Coriena Hanson. As a Creighton University senior majoring in marketing, emphasizing strategic communications with an exploration in graphic design, Hanson has built a talented team complimenting her own experiences interning with Serenity Digital and Mutual of Omaha. Within these positions, Hanson has excelled in marketing roles with skills in social media, digital marketing, and search engine optimization (SEO) strategic blog writing.
Serving as a content creator amongst the cohort of spring 2024, Hanson has built her expertise in all areas of the digital creative landscape and has recently transitioned into the leadership role of J. Blue Agency General Manager. Here, Hanson oversees and guides a team of 15 individuals and various clients in industries from the health sciences, arts, and professional education. Hanson said, "This position [general manager] has given me the opportunity to foster creativity and collaboration between everyone on the J. Blue team." She adds, "I am very futuristic and can see the big picture for this agency... I focus on challenging the rest of the group to reach this vision as well." Like all executive positions, Hanson acknowledges the challenges of her newly designated leadership. With a general manager term lasting only a single semester, Hanson highlights the difficulty and necessity of a detailed leadership transition to ensure client projects and productivity carries over to the following semester.
After finalizing her team in the spring of 2024, Hanson is supported by a comprehensive agency with in-house departments of finance, public relations, promotions, account management, and content creation. Pulling talent and experience from all areas on campus, this team provides additional insight to the agency, and that is a value added to the client. Moving forward, Hanson is optimistic about the agency's growing abilities, the implementation of new online developments, and additional partnerships. But that is all we can share for now. You will have to stay tuned!
Congratulations again, Coriena.
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